Be Honest...


As a business woman, is striking the balance of professional, confident, refined and still full of flair and personality a hassle? Is getting dressed and ready in the morning (for any occasion/event or even if you're working from home) a harried frenzy?

If you said YES, then you are here by divine intervention because you+me are meant to be! You are after freedom and a life on your own terms girl! You deserve and absolutely need a sense of freedom, peace and ease with your image as well!

The time is now! No more feeling frumpy, out of date and boring. No more frustration and overwhelm when shopping. No more confusion about incorporating trends or even accessories in a way that suits you. No more fear of being uniquely YOU with your style and bold fashion choices.


My name is Phylicia Bernard

and I am a former Licensed Practical Nurse turned Registered Nurse turned Fashion Marketing Expert turned Personal Stylist! It's true and i have pictures to prove it!

I know, I know, what can a nurse teach you about style right?

Funny story is I actually started my styling business four years ago, while still in scrubs! Yup, I was living a double life (and yes, it was as exhausting as it sounds). Nursing was a fulfilling journey I began in my high school years and continued into adulthood. It required persistence, dedication and provided great fulfillment when I saw how much I helped or changed someone's life health wise.

However, as an entrepreneur-ess, I'm sure you can relate, that in everything we do we must be passionate, or it will never be the best experience for us and the people that we serve!

I remember the exact day I mentally retired my scrubs and nursing crocs, after realizing that I was not living in my truth. Nursing had not been my destiny, all along. It was merely something I did because it was available. I always knew fashion and style was important to me; for goodness sake I was trying to give scrubs a personality and look polished in them (can you imagine how hard that was). I wanted to break free; to express myself on my own terms. Fashion had always been my explanation before I spoke, but my outward identity and appearance was now screaming, "Hi I'm a nurse and nothing more". I felt trapped!

I truly respected nurses who were passionate and did what they loved (and still do). For that reason I bowed out, passed the torch and decided to also do what I loved and serve those that were in need of my help.

Without hands-on fashion industry experience or schooling, I daringly quit my nursing job and immersed myself in the fashion world with full force. I made some connections but quickly realized that as a shy, quiet, introverted gal, it was hard to get the conversations started using only my words. I no longer had the security of hiding behind a pair of scrubs that spoke for me! I had to stand out, create an image of presence and be confident by all means! So i did using, you guessed it, my personal style + IMAGE! I crafted a signature look so authentic and so expressive of who I was that it peaked the interest of others and even started the conversation for me on a deep psychological level!

A year into my first solo fashion venture, a social media marketing company, the female entrepreneurs whom I surrounded myself with, were now asking me for fashion advice, more so than marketing. They wanted to know how to improve their look, standout online + when attending business events. Needless to say, I changed paths. I knew I was meant to help them (and YOU) full time.

'Cause I know you got big dreams girl!

But more importantly, I know you can manifest and achieve those dreams. I have been where you are and I know it takes guts to block out the noise and be persistent. Many people never go out on a limb and chase their dreams, so I give you credit. But remember...

  • Soaring to new heights in your journey >>>>> opens the door to new opportunities!
  • with new opportunities >>>>> you need to make great first impressions (image+value)!
  • To make great first impressions >>>>> you need to feel confident
  • And total confidence >>>>> attracts great success into you business and life!

Catch my drift here? 

So why worry and panic about what you will wear to your next biz event or client meeting? Why continue to feel frumpy in your yoga pants and t-shirt, knowing that when you look good, you feel great and can be more productive? Why not learn to dress before your success? Let me show you how to utilize your image as a tool to relate, connect and build authority!

My entrepreneurial spirit, has led me to be a bold, fearless #GirlBoss, with an Image to match. I support daring women just like you, who want the same! Women who are hungry for entrepreneurial success and a stylish image that screams confidence and worth! I want you to focus on those dreams, while looking and feeling like a ROCKSTAR!

I created Style IngeNEWity, with a mission inspire dream-chasing women just like you, who are strong, bold and talented; dedicated to helping them find genuine, standout personal style that uplifts, empowers and attracts success. Our in-person and online services craft the perfect style story that matches your brand, personality, shape and allows you to "get fashion right" every time!

Some rules to live by around here...

#1. If you like it, find a way to wear it!

Stop letting fashion own you! I guarantee that there is a deeper reason why you were drawn to an item. 

#2. Break all self imposed Fashion "Rules"!

(while looking HOT and staying true to you!) Living for and buying every trend is not the only want to be stylish!

#3. Just like your brand content, in our community, personal style is king!

Create it, brand it, be authentic and you will save money, time and energy.

#4. Know what you want to achieve with your style and be open to trying new things!

Be bold! Be unique! Be you!

Keep these in mind because...

You're unconventional and unique! Out here following your dreams, taking risks most people never take, living in your truth and pursuing your passions. So naturally, you're itching to try something new and daring with that style of yours, am I right? 

Something that captures your true essence, is the right fit, boosts your confidence, strengthens your brand identity and shows the world how bold and sassy you are. Lucky you, beautiful...that's exactly where I come in!

Helping you put your best foot forward is my greatest interest!

Together we will create an "on brand" image that makes an bold and unforgettable impact so that you can be a magnet for your ideal clients. Getting the sale begins with if you look like the expert you say you are!

Many stylists preach the importance of shape and color choices first, and although it is very important, I am passionate about helping you identify your specific style story first, which will make finding the right clothing simple!

Ready to get started?

Schedule a complimentary Style Discovery Chat by clicking the button below!


We both know that the proof is in the pudding! Here are results from a few lovely clients!

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Working with Phylicia made me feel completely comfortable and at peace. My biggest style frustration before her, was finding the right fit to look great at the size I am right now. I also wanted to feel comfortable in my clothes and look the part of BOSSlady.

Since our closet revamp consultation, I am now CONFIDENTLY dressing for my shape, size, and feel better about the clothes I wear. I understand my body type well and know the items that will look great and always flatter me. I’ve also gotten a great sense of how to work with what I have in my closet. I feel confident because I now know HOW to wear my clothes! A weight has been lifted and I appreciate her!
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Phylicia made me feel very comfortable from the jump! She was warm, easy to talk to and fun to dig around my closet with. It was like playing dress up with a girlfriend! My biggest struggle before working with her was wanting to still be fashionable even while working from home.

I thought that most of my clothes would be out of style since I’m only in comfy clothes now and most of my “nice” clothing was bought 4-5 years ago while I was in corporate. But to my surprise, she didn’t want to throw out my entire wardrobe! Phylicia brings a high level of knowledge to a session and makes it easily digestible info for people who aren’t as much “in the know.
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Working with Phylicia, I was able to add a new level of sophistication to my brand. Because my brand voice and personality is very fun, sassy, and bold, I wanted my style of clothing to communicate intelligence, sophistication, and confidence. She helped me create the exact contrast I was looking for! Phylicia saved me tons and tons of time and stress by just providing me with the perfect outfit options. I walked away with some incredible outfits that I am super excited about for my brand photoshoot!
— Jamie Jensen, CEO CopyWriter, Content Strategist at

Personal Style Strategist and Style Blogger, Phylicia Bernard, empowers fellow dream-chasing women to create an authentic image that attracts success in life and business.

She is deeply passionate about personal style/ image discovery and its impact on empowering women to DO more, BE more and DESIGN a life they LOVE . "With our busy day to day lives, women forget how important it is to make their appearance a priority and discover their power to manifest anything or anyone into their lives". Phylicia believes that when you create a personal style that works specifically for you, the constant "what do I wear? what do I buy?" syndrome women experience is eliminated for good and their closet wars finally end.

With her years of styling industry expertise, Phylicia has built an amazing community of women entrepreneurs who describe her as their go to style expert. Style IngeNEWity is all about releasing the closet overwhelm, creating a personal style that you are in love with and renewing your confidence so that you can live in your truth, be authentic in life + biz and tell your story without saying a word.

She has been seen in online publications such as Fringe and Fitness, Ladyboss Blogger and Sweet Blue Bird Design Co.

In addition to her previous fashion marketing brand, Phylicia has styled women from many backgrounds and budgets at highly acclaimed fashion houses like Saks Fifth Avenue.  She has also been a participating stylist for major fashion shows such as Diesel Black Gold during New York Fashion Week for two seasons. When she is not transforming a client's look, she is being a momma to a sweet baby boy or enjoying all that NYC has to offer!